brand identity
website design
digital media design
print / packaging design
a design studio working with luxury brands in the hospitality, lifestyle, wellness, and BEAUTy industries
our expertise
CREATIVE DIRECTION
BRAND STRATEGY
BRAND IDENTITY
WEBSITE DESIGN
WEBSITE DEVELOPMENT
packaging & collateral
about us
I’m Valeria, founder and designer at White Coconut Studio.
I lead every project from concept through execution, working closely with a select circle of collaborators to ensure the process feels seamless from start to finish.
With a background in photography and video, my approach to design is rooted in visual structure, clarity, and storytelling.
Founded in 2020, White Coconut Studio was built on the belief that design should not only look refined, but shape how a brand is ultimately perceived.
July 2020
san diego - california
Editorial, Edgy, Luxury, Minimal yet impactful
don toliver, party next door,
Confidence - Empowerment - Innovation
Visionary leaders who understand the value of ground breaking design
established
located in
design style
studio playlist
our values
our clients
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tell us more about your project
FIRST AND LAST NAME
BUSINESS NAME AND BRIEF DESCRIPTION OF IT
WHAT DO YOU DESIRE OUT OF YOUR NEW BRAND/WEBSITE?
how did you find us?
project application
Thank you for your inquiry. We will be in touch with you within 24 hours.
I lead every project from concept through execution, working closely with a select circle of collaborators to ensure each detail is intentional and cohesive.
With a background in photography and video, supported by formal training, my approach to design is rooted in a deep understanding of composition, balance, and visual storytelling. This foundation continues to shape how I build refined, cohesive visual systems today.
Since I pivoted to design in 2020, I’ve developed a process that helps me translate each founder’s vision into visuals that feel aligned, communicate value, and convert with ease.
The result is work that feels refined, intentional, and built to last, rather than follow trends.
I’m Valeria Di Pietrantonio, founder and designer of White Coconut Studio.
our expertise
CREATIVE DIRECTION
BRAND STRATEGY
BRAND IDENTITY
WEBSITE DESIGN
WEBSITE DEVELOPMENT
E-COMMERCE
our expertise
INVESTMENT: starts at 800$
We craft elevated, iconic brand identities that capture your essence and set you apart. From strategy to visuals, we define your brand’s voice, aesthetic, and positioning—creating a seamless, high-end identity that resonates with your audience.
POSSIBLE INCLUSIONS:
+Competitor analysis + Brand positioning
+ Brand Strategy
+ Creative Direction+ Mood board + Color palette
+ Typography
+ Logo suite
+ Mockups - to see your brand in action
+ Launch graphics
+ Brand guidelines PDF
We create refined, high-performing websites that blend stunning aesthetics with seamless functionality. Designed to captivate and convert, our websites are strategically crafted to elevate your brand, enhance user experience, and drive meaningful engagement.
INCLUDES:
+ Website Strategy Session
+ Showit Website development
+ Desktop + Mobile optimization
+ Personalized website training Videos
+ 2 weeks post launch assistance
We shape the vision of your brand with strategic creativity, ensuring every element—from visuals to messaging—aligns seamlessly. Our creative direction guides branding, website design, and content, delivering a cohesive and compelling identity that resonates with your audience.
We design sophisticated brand collateral that reinforces your identity across every touchpoint. From digital assets to print materials, our cohesive designs ensure a polished, high-end presence that leaves a lasting impression..
INCLUDES:
+business cards
+social media graphics and templates
+packaging design
+menus and pricelist
+ebooks & PDFs
+brochures
etc..
we don' t follow trends -
we break them